Videos
In the last few years, video has become a powerful medium in B2B Marketing. Video has become a key component to the marketing plan and central to a business's social strategy. Video marketing is easy to consume, can explain anything, engages the audience, builds trust, and increases conversion.
Here are a few examples of the various types of videos we created at EIS:
Brand Video
Product Demo Video
Customer Testimonial Video
And with the added barriers to human interaction in 2020, video broke through those and led the way to bold new communication channels including live webinars, Zoom meetings, and livestreaming.
Video Case Studies
Research shows that customer wins are the number one piece of content prospects look for on a vendor's website. Featuring compelling, engaging, and relevant customer stories in multiple locations on your site helps boost sales, build trust, and increase customer loyalty.
At PayPal, we effectively elevated customer successes with enhanced storytelling in video case study format featured on our Business Resource Center and promoted across related product pages on our website.
Showcasing how we helped customers achieve their business goals through their own stories is a powerful way to demonstrate our value.
