Pitch Decks
Led the creation of the first PayPal solution executive sales pitch for introducing PayPal to large enterprise customers. In addition to the foundational deck, we developed a template and usage guide to ensure all future presentations adhered to the new look and feel. Sold internally to brand for use externally to the large enterprise customers.
Not all customers are created equal. And not all retail customers are the same. It's important to arm your sales team with the tools they need to speak to your customers in their 'language'. Your team must understand the customer's business and the challenges they face. Here's an example of a category level pitch deck created specifically for our clothing, shoes and accessories customers and prospects. We created similar decks designed for multiple customer categories including Drugstores, Quick Service Restaurants and Nonprofits.
In 2015, for the first time, the enterprise sales team was goaled on direct credit card processing sales through Braintree. To prepare them for this new product set, I led a cross-functional team to develop the GTM training program that consisted of industry readings, a webinar series and sales training. My team also developed the associated sales tools included talking points and FAQs, a sell sheet and introduction email and this beautiful pitch deck.
Different tools are useful during different points in the sales cycle. As you move a prospect through the funnel, the content you deliver must become more specific and relevant to keep the conversation continuing. We successfully use customer-specific content like consumer journey and joint marketing opportunities, as well as key differentiators like our risk and fraud expertise to move the customer to contract.
(Note: I’ve removed the proprietary content from the deck.)